PEAK CAMPUS RANKED AMONG TOP STUDENT HOUSING FIRMS BY ONLINE REPUTATION
Oct 04, 2017
ATLANTA, GA (October 4, 2017) –Peak Campus, one of the nation’s leading student housing developers and operators, was featured as a top performer in the Student Housing ORA™ Power Rankings.
The rankings, produced by J. Turner Research in September 2017, features the top 50 student housing properties in the nation by online reputation, tracking more than 1,100 properties nationwide across various review sites. Peak Campus manages seven properties on the list, including three properties ranked in the top five. The seven Peak properties who made the list were:
1. The Printing House
2. Campus Circle
4. University Edge Youngstown
14. Ivy on Fourteenth
18. Rittenhouse Station
33. West Pine Lofts
34. Venue at Dinkytown
The student housing average ORA™ score, at 58.51, is marginally below the national average of 58.69. The Printing House and Campus Circle boast a 95 and 94, respectively, well above the industry average. In addition, Peak Campus also tied for the second as the management company with the most properties making the top 50 list.
“At Peak Campus, we embrace the philosophy of user-generated content and launched a revised, full-scale online reputation management program in early 2016. The entire company has really moved the needle forward with major year-over-year improvements. We believe renter feedback makes us better and that mindset is half of the battle,” said Allison Weber, Vice President of Marketing at Peak Campus. “Ratings and reviews play a critical role in how our renters choose their home and our on-site teams work hard to ask for reviews and respond to reviews in a meaningful way. We are so proud of these teams and will strive to raise the bar even higher this year.”
J. Turner Research polled over 11,000 students in 2017 to better understand the role of online ratings and reviews in the leasing process. Over 81% of students reportedly use online ratings and reviews to search for an apartment. Further, over 50% of the respondents indicated that star rankings, the volume of reviews, and the content of the reviews are the top three most important factors in their rental home search.
“The digital chatter about your property can make a compelling difference in driving a student to your property. Staying on top of your online reputation is critical for effective marketing and increased leasing,” said Joseph Batdorf, President of Houston-based J. Turner Research. “Congratulations to Peak Campus for managing seven out of the top 50 student housing properties by online reputation in the nation. The team has excelled in tactfully managing their online reputation and in keeping their residents extremely happy.”
To view the full list, visit http://www.multifamilyexecutive.com/property-management/apartment-trends/top-50-student-housing-properties-by-online-reputation_o.
ABOUT ORA™ POWER RANKINGS
The ORA™ Power Rankings are powered by J Turner Research in association with media partner Multifamily Executive. Each month, MFE publishes a new ranking of apartment properties and management companies based on different parameters.
The ORA™ score is an aggregate compilation of a property's ratings across various review sites. Each month, J Turner Research monitors the online ratings of more than 67,000 properties nationwide. Using a statistical model, a single score based on a scale of 0 to 100 is assigned to each property. This score serves as a benchmark to compare and contrast a company’s individual properties and portfolios nationally, regionally, and against the competition.
To learn more, or to find your ORA™ score, visit www.jturnerresearch.com/about/what-is-ora-score.
ABOUT PEAK CAMPUS
Peak Campus, operating through a group of affiliated companies, is an institutional-grade property management and development company based in Atlanta, Georgia, focused exclusively on the student housing industry. The companies' experienced professionals offer an unmatched ability to execute on strategies consistent with the goals and long-term investment strategies of its partners. The Companies have developed over 15,000 beds of purpose-built student housing, and currently manage over 54,000 beds, with a combined valuation of more than $3.0 billion for investors nationwide, making them the second largest private operator in the United States. For more information about Peak Campus and its affiliates' full array of real estate solutions, please visit www.PeakCampus.com.