PEAK CAMPUS HIRES ALLISON WEBER AS VICE PRESIDENT OF MARKETING
Jan 20, 2015
Atlanta, GA - Peak Campus Management, one of the largest privately held operators of student housing in the United States, announced today that the Company has hired Allison Weber as Vice President of Marketing.
As Vice President of Marketing, Allison will provide platform-level, as well as asset-specific, direction of marketing and leasing strategies for the Company’s growing management portfolio. She will also have responsibility for brand guardianship initiatives, interactive marketing programs, and oversight of media planning, advertising and corporate communications. Allison will work closely with other support departments to drive world-class marketing performance and service across the platform.
Allison began her career in student housing as a community assistant in Knoxville, TN with Place Properties while attending the University of Tennessee. More recently, she spent ten years at Bell Partners Inc. During her time with Bell Partners Inc., Allison served in all on-site operations and regional marketing positions, ultimately overseeing all marketing facets related to acquisitions and dispositions for nearly $7 billion of transactions. In her last role at Bell, she served as Director of Marketing for Bell, where she was responsible for the strategic development and execution of marketing initiatives for approximately 250 properties, including 70,000 conventional units across 15 states.
“Allison’s marketing focus and strategy is rooted in an analytical and metric-based approach, which is a key strategic initiative and I believe will only enhance our marketing effectiveness,” said Bob Clark, President of Peak Campus Management. “I’m thrilled to welcome Allison to our executive team, and I’m confident that her experience, drive and professionalism will be what we need to continue to take our organization to the next level.”
Peak Campus Management, operating through a group of affiliated companies, is an institutional-grade property management company, based in Atlanta, Georgia, focused exclusively on the student housing industry. The companies' experienced professionals offer an unmatched ability to execute on strategies consistent with the goals and long term investment strategies of their partners. The Companies currently oversee over 70 assets at over 38,000 beds, with a combined valuation of more than $2 billion for investors nationwide, making them the second largest private operator in the United States. For more information about Peak Campus and its affiliates' full array of real estate solutions, please visit www.PeakCampus.com.